Areas Of Expertise:
- Bachelor of Science in Management, minor in Marketing, Ateneo de Manila University
About Marian Joyce Makalintal
Marian has a Bachelor of Science in Management, minor in Marketing from Ateneo de Manila University. She is seeking to deepen her knowledge in Project Management and apply the learnings in delivering successful projects.
What Marian brings
- Demonstrated experience in data analysis and media strategy.
- Always on the outlook for learning opportunities.
- Effective time management & prioritization skills and can work within compressed deadlines.
- Excellent communication and leadership skills.
- Highly flexible and can work collaboratively or individually.
- Procter & Gamble
- JCI Batangas Caballero
- Bayanihan Batangan
As Senior Communications Planner in Mediacom with Procter & Gamble as her client, Marian initiated a more effective way of monthly reporting of competitive analysis and campaign deliveries to client. She was one of the senior leads who oversaw task scheduling and monitoring of each team member to ensure that all deliverables were met. She also improved the briefing template by automating the checking and validation of budgets for each brand in MS Excel. As a result, briefing time was shortened and back-and-forth budget mitigation between communication planners and media buyers was avoided. On top of this, she constantly proposed different test and learning opportunities on new executions outside of the business-as-usual (BAU) activities which resulted to higher effectiveness metrics of the brands’ campaigns and increased shares growth index of a brand’s pillar by 10% vs. past year.
As Project Head for Oplan Kaagapay of JCI Batangas Caballero, Marian spearheaded in raising funds for victims of two typhoons that hit the country. Working with partner organizations and committees, she was able to execute needs analysis, project scheduling and monitoring even with a short time to prepare given the urgency of the situation. With this, the project was able to raise a total amount of Php 100,000 (2,500 AUD) that was used to provide relief goods to 200 families in the affected area and fishing boat materials to help rebuild the livelihood of the community.
As Project Head for Caballero Exclusive Card, Marian supported JCI Batangas Caballero to achieve their goal on supporting local businesses to promote recovery from the pandemic while also raising funds for future projects of the organisation. She coordinated and planned with three committees (Fundraising & Sponsorships, Creatives, Business Committees) to acquire 35 partner local businesses.
Marian created her own initiative project, Bayanihan Batangan which aims to raise funds to provide learning materials to public schools in Batangas, Philippines given the shift to distance learning due to pandemic. She collaborated with 11 partner organizations and was able to raise Php 131,518 (3,400 AUD). On top of project scheduling and monitoring, she created a financial transparency tracker for donors and beneficiaries on how the proceeds were spent. She was able to turnover 185 packs of bond papers, 165 envelopes and 25 learning tablets to the beneficiaries.