CASE STUDY:
Optus: Building Unique Customer Connections
Optus is Australia’s second largest telecommunications provider, with a strong vision to become Australia’s most loved everyday brand with lasting customer relationships.
To achieve this vision, Optus took the approach of investing in a strategy to build unique customer connections, being digital everywhere and delivered by Amazing People.
With this significant investment in delivery of their strategy, Optus needed to ensure that the right delivery approaches were applied, case by case, across their substantial portfolio.
To support delivery with clear direction and assurance, Optus deployed the Seven Consulting pathfinder tool.
Due to the substantial benefits it provided, Optus utilised the Seven Pathfinder tool over a number of years across this portfolio, through multiple licencing renewals.
