Areas Of Expertise:
- Organisational Change Management
- Digital Transformation
- Target Operating Model
- Project and Program Management
- Agile Coaching
- Change Agent Coaching
- Benefit Realisation
- Bachelor of Engineering, (Electrical and Electronics), Manipal Institute of Technology, India
- MBA (Investment Banking and Wealth Management), Australian Academy of Higher Education /SP JAIN School of Global Management
- PROSCI Certified Change Management Professional
- SAFE Certified Agilist
About Som Singh
Som has over 13 years of experience in Financial Services in Hong Kong and other regions. He brings expertise on Change Management strategy for large-scale transformation projects and has worked in retail and commercial banking, insurance (life and general), procurement transformation, regulatory compliance. Som excels in end-to-end organizational change management planning, thought leadership, stakeholder management, and demonstrates strong commitment to delivery.
What Som brings
- Extensive experience in industries such as Insurance (Life and GI), Retail Banking, and Commercial Banking.
- Comprehensive understanding of methodologies related to Project and Change Management and crafting practical and pragmatic change management runways that deliver successful and desired change outcomes.
- Proven ability to establish successful relationships with key stakeholders including senior management and leading teams during times of uncertainty to deliver successful customer and business outcomes.
- Advanced technical, commercial, communication and change management skills.
- HSBC Group and HSBC Hong Kong
- AXA Hong Kong
- AXA Asia Regional
As a Senior Manager (Strategy and Planning Lead) at HSBC Group Customer Channels, Som owned annual target setting for Digital KPIs and market growth strategy exercise for 14 markets for 2023 alongside responsibilities for landing the implementation of a new Digital TOM (Target Operating Model) across 14 markets, with success measures focused on embedding change related to new digital KPIs, target organisation structure, ways of working, governance and reporting. In addition, Som was also responsible for defining the 2026 vision, goals, and ambition for Digital Channels, as well as owning executive communication around change delivery and change communication with 14 markets.
As a Senior Manager/Senior Change Implementation Lead at HSBC Group Transformation, Som contributed to the establishment of the Change Management Practice for Group Consulting Services and delivered Change Management Playbooks, Change Management Coaching clinics, templates, and guidance material for HSBC transformation initiatives. He successfully managed end-to-end change management for two large-scale organization-wide projects. The first project was related to a new Third Party Process Management system impacting over 5000 employees, and the second project involved launching a new Target Operating Model project with new SOPs and technology for Trade and Receivables Finance business, impacting 2000 employees and over 200 commercial banking clients. Som designed and delivered repeatable modules for both projects that were rolled out to multiple markets, incubated change agent structures and delivered direct coaching to over 50 agents, and provided change sponsorship coaching to executives. He consistently received top-performing ratings and was recognised for successful delivery.
As a Change and Implementation Lead at HSBC Retail Banking and Wealth Management Transformation, Som was responsible for making sure that changes in the Retail Banking Digital Order book, portfolio of projects with combined budgets over 5m USD, which included more than 20 initiatives related to Cards and Loans Originations, Cards acquisition, Banking proposition, Accounts and Cards servicing, FPS were delivered successfully. He designed key change management artefacts, and project managed the key change interventions. Som managed a team of three other change managers. The accomplishments and successful track record led to an offer by HSBC to join the Change Management Practice permanently under HSBC Group Consulting Services.
As a Regional Change Management Lead for AXA Region, Som successfully owned and delivered change management plans for GI Claims transformation programme (programme size > 50m USD). Som crafted bespoke change management approaches per release with detailed pre and post implementation runways including usage alignment and benefits realization across 2 major releases for 7 entities with over 1000 change impacted colleagues and over 2000 external impacted parties. Som was recognized by the CEO’s award for his contributions to the programme.
As a Digital Release and Change Management at HSBC Digital Services Insurance Delivery, Som was responsible for ensuring that the launch of Digital distributed GI products (Health and Travel) was a success. He engaged with business and frontline to develop a sound approach and implementation plan. He was accountable for both traditional and digital channel business readiness. Som was responsible for change readiness for operational and support staff (> 200 colleagues across multiple teams). One of Som’s notable achievements was creating a customer journey walkthrough, training contact center and branch colleagues, advising the business on launch strategies, and playing an instrumental role in the Commercialisation of the products.
As an Assistant Project Manager at AXA China Region Insurance Company, Som has experience in Project and Change Management in the Insurance Linked Product space. He led complex projects such as new product launches, regulatory and compliance-driven projects, and various BAU projects. He has experience in RFIs and RFPs to vendor selection and implementation of setting up a product through a digital solution. Som was assigned as a Project Manager for a Marquee Project to headline the launch of a new business initiative and managed a project budget of more than HKD 20 million Q1 of 2016. He successfully steered the project from the pre-concept phase to implementation.